Ground-Zero was established by brothers Eri and Philip Chu. The crux of the brand dictates the designers' belief that everything arises from a single point: zero. Therefore designs, shapes and cuts are always kept simple, put into life through color and graphics. The brothers' love for fashion began in high school, where they started to design their own clothes by remaking vintage clothing. Eri went on to earn a degree in graphic design and Philip graduated with a degree in fashion management. The brothers then teamed up to take the fashion world heads on with Ground-Zero. They continue to find inspiration in the street fashion of their home-base, London. GROUND-ZERO WOMENS GROUND-ZERO MENS GROUND-ZERO Q&A DESIGNERS INDEX